Exploring Amsterdam and Beyond

Hi, I’m Lily — an Amsterdam-based creative director, writer and photographer sharing curated travel guides and photo journals that highlight authentic, cultural experiences.

Focused on intentional travel, my city guides explore local perspectives and observations through my lens of curiosity and creativity. Follow along to get inspired, see the world, and welcome new discoveries — whether exploring near or far.

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Lonely Planet Feature: Amsterdam Local Flavor

A local’s guide for the best places to eat and drink in Amsterdam. Lonely Planet travel writer Lily Heaton shares her favorite independent cafes, restaurants, bars, and sunny terraces in Amsterdam.

Lily Heaton 6/11/24 Lily Heaton 6/11/24

Rolleiflex Challenge 4: Creative Connections

Welcome to my year-long Rolleiflex Challenge! Every month, I follow a different theme and shoot a roll of medium-format film with my vintage Rolleiflex 2.8F. Then, I share my inspiration and the story behind the images.

Lily Heaton 6/7/24 Lily Heaton 6/7/24

My Favorite Photography Backpack

I partnered with Urth on a campaign for their Arkose Camera Backpack.

Lily Heaton 5/22/24 Lily Heaton 5/22/24

Rolleiflex Challenge 3: Spring magnolias, hope and new beginnings

Welcome to my year-long Rolleiflex Challenge! Every month, I follow a different theme and shoot a roll of medium-format film with my Rolleiflex 2.8F. Then, I share my inspiration and the story behind the images.

Lily Heaton 5/15/24 Lily Heaton 5/15/24

Rolleiflex Challenge 2: Exploring Florida's Big Cypress Swamp

Welcome to my year-long Rolleiflex Challenge! Every month, I follow a different theme and shoot medium-format film on my Rolleiflex 2.8F. Then, I share the story of my experience, inspiration, and images, plus a 120mm photography self-assessment. In this edition, I explored the unique nature of Big Cypress Swamp in Florida’s Everglades. And yes, there were plenty of alligators!

Lily Heaton 4/19/24 Lily Heaton 4/19/24

Rolleiflex Challenge 1: Southern Swamp Lilies

Welcome to my year-long Rolleiflex Challenge! Every month, I follow a different theme to shoot medium-format film on my Rolleiflex 2.8F. Then, I share the story of my experience, inspiration, and images, plus a 120mm photography self-assessment. This edition features botanical photography and explores using expired film in different natural light situations.