Exploring Amsterdam and Beyond

Hi, I’m Lily, an Amsterdam-based creative director, writer and photographer. I believe in traveling with intention and exploring through the lens of curiosity and creativity.

Get inspired, see the world with me while welcoming new discoveries — whether exploring near or far.
I share curated guides, personal stories, and photo journals that highlight authentic, local experiences.

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Rolleiflex Challenge 6: Creative Adaptation

Welcome to my year-long Rolleiflex Challenge! Every month, I follow a different theme and shoot a roll of medium-format film with my vintage Rolleiflex 2.8F. Then, I share my inspiration and the story behind the images.

Lily Heaton 6/21/24 Lily Heaton 6/21/24

Rolleiflex Challenge 5: Amsterdam Analog Photowalk

Welcome to my year-long Rolleiflex Challenge! Every month, I follow a different theme and shoot a roll of medium-format film with my vintage Rolleiflex 2.8F. Then, I share my inspiration and the story behind the images.

Lily Heaton 6/11/24 Lily Heaton 6/11/24

Rolleiflex Challenge 4: Creative Connections

Welcome to my year-long Rolleiflex Challenge! Every month, I follow a different theme and shoot a roll of medium-format film with my vintage Rolleiflex 2.8F. Then, I share my inspiration and the story behind the images.

Lily Heaton 6/7/24 Lily Heaton 6/7/24

My Favorite Photography Backpack

I partnered with Urth on a campaign for their Arkose Camera Backpack.

Lily Heaton 5/22/24 Lily Heaton 5/22/24

Rolleiflex Challenge 3: Spring magnolias, hope and new beginnings

Welcome to my year-long Rolleiflex Challenge! Every month, I follow a different theme and shoot a roll of medium-format film with my Rolleiflex 2.8F. Then, I share my inspiration and the story behind the images.

Lily Heaton 5/15/24 Lily Heaton 5/15/24

Rolleiflex Challenge 2: Exploring Florida's Big Cypress Swamp

Welcome to my year-long Rolleiflex Challenge! Every month, I follow a different theme and shoot medium-format film on my Rolleiflex 2.8F. Then, I share the story of my experience, inspiration, and images, plus a 120mm photography self-assessment. In this edition, I explored the unique nature of Big Cypress Swamp in Florida’s Everglades. And yes, there were plenty of alligators!

Lily Heaton 4/19/24 Lily Heaton 4/19/24

Rolleiflex Challenge 1: Southern Swamp Lilies

Welcome to my year-long Rolleiflex Challenge! Every month, I follow a different theme to shoot medium-format film on my Rolleiflex 2.8F. Then, I share the story of my experience, inspiration, and images, plus a 120mm photography self-assessment. This edition features botanical photography and explores using expired film in different natural light situations.